Ad of the Year

Our low fares really are low

What sort of topsy-turvy world are we living in when Southwest is the service leader?

I’m not a hugely price-sensitive customer, which is why I stayed off Southwest until this year (plus they don’t fly to any New York City airports.) But I absolutely hate being nickel-and-dimed. I likely wouldn’t notice if an airline just raised its fares $20 across the board, but I absolutely do notice every time an airline tries to charge me extra for something as trivial as a bag check, buying a ticket over the phone, or packing 51 pounds instead of 49-pounds. Judging by the reactions of customers in line with me, I’m not the only one who notices and has changed my flying preferences either.

2 Responses to “Ad of the Year”

  1. Rand Says:

    For the record, Southwest will ding you if a checked bag is over 50 lbs.

  2. Chris Adamson Says:

    When I flew out to San Francisco for WWDC, the suitcase I’ve used for 10 years was suddenly “oversize” and subject to a $30 fee. And they had the gall to say “it’s always been that way.” Like you said, just hiking fees wouldn’t be as obviously hostile as this kind of game-playing chicanery.

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